<p><br/></p><p><img src="/upload/image/202401/10/0400221971.jpeg"/></p><p><br/></p><p><br/></p><p style="line-height: 1.75em; text-align: justify;"><span style="font-size: 16px; font-family: 宋体, SimSun; color: rgb(0, 0, 0);"><span style="font-family: 宋体, SimSun; font-size: 16px; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; caret-color: rgba(0, 0, 0, 0.9); text-align: justify; letter-spacing: 2px; visibility: visible; box-sizing: border-box !important; word-wrap: break-word !important;">12月22日-12月24日，由中国非处方药物协会主办的“首届OTC品牌大会（2023）”在北京召开，众多医药行业的领军企业和品牌齐聚一堂，共同探讨行业发展趋势和品牌建设。</span><span style="font-family: 宋体, SimSun; font-size: 16px; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; text-align: justify; letter-spacing: 2px; caret-color: red; box-sizing: border-box !important; word-wrap: break-word !important;">大会上发布了2023年度中国OTC品牌榜，</span><span style="font-family: 宋体, SimSun; font-size: 16px; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 2px; caret-color: red; box-sizing: border-box !important; word-wrap: break-word !important;">中关村科技旗下华素制药OTC产品——华素片和飞赛乐</span><span style="font-family: 宋体, SimSun; font-size: 16px; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; text-align: justify; letter-spacing: 2px; caret-color: red; box-sizing: border-box !important; word-wrap: break-word !important;">，<span style="font-family: 宋体, SimSun; font-size: 16px; margin: 0px; padding: 0px; outline: 0px; max-width: 100%;">上榜《2023年度中国非处方药产品化学药综合统计排名》口腔和耳鼻喉类以及生活方式类榜单。</span>此外，<span style="font-family: 宋体, SimSun; font-size: 16px; margin: 0px; padding: 0px; outline: 0px; max-width: 100%;">华素片还荣获2023中国OTC品牌创新优秀案例——产品营销创新奖</span>。</span></span></p><p><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); text-align: justify; font-size: 14px; letter-spacing: 2px; caret-color: red; font-family: 微软雅黑, "Microsoft YaHei"; box-sizing: border-box !important; word-wrap: break-word !important;"><br/></span></p><p><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); text-align: justify; font-size: 14px; letter-spacing: 2px; caret-color: red; font-family: 微软雅黑, "Microsoft YaHei"; box-sizing: border-box !important; word-wrap: break-word !important;"><br/></span></p><p><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); text-align: justify; font-size: 14px; letter-spacing: 2px; caret-color: red; font-family: 微软雅黑, "Microsoft YaHei"; box-sizing: border-box !important; word-wrap: break-word !important;"></span></p><p><img src="/upload/image/202401/10/0400512432.jpeg" style=""/></p><p><img src="/upload/image/202401/10/0400523788.png" style=""/></p><p></p><p style="text-align: start;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; text-align: justify; font-family: 微软雅黑, "Microsoft YaHei"; box-sizing: border-box !important; word-wrap: break-word !important;"><br/></span></p><p style="text-align: start;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; text-align: justify; font-family: 微软雅黑, "Microsoft YaHei"; box-sizing: border-box !important; word-wrap: break-word !important;"><br/></span></p><p style="text-align: justify; line-height: 1.75em;"><span style="caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); letter-spacing: 2px; background-color: rgb(255, 255, 255); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; text-align: justify; font-size: 16px; font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">本次大会的主题是“品牌力量，健康中国”，旨在推动医药行业的品牌建设和发展，提高消费者对优质药品的认知和选择。大会邀请了多位行业专家和学者，就医药品牌建设、市场营销、消费者行为等话题进行深入探讨和交流。</span><br/></p><p style="text-align: start;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 14px; letter-spacing: 2px; text-align: justify; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br/></span></p><p style="text-align: start;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 14px; letter-spacing: 2px; text-align: justify; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br/></span></p><p style="text-align: start;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 14px; letter-spacing: 2px; text-align: justify; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><img src="/upload/image/202401/10/0401206366.jpeg"/></span></p><p style="text-align: start;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 14px; letter-spacing: 2px; text-align: justify; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br/></span></p><p style="text-align: start;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 14px; letter-spacing: 2px; text-align: justify; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br/></span></p><p style="text-align: start;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 14px; letter-spacing: 2px; text-align: justify; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></span></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.5440000295639038px; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 2px; font-family: 宋体, SimSun; font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;">在品牌建设方面， 华素制药经过30余年的发展历程，面对全新的全媒时代，调整更新内容营销媒介沟通策略，以影视剧为载体，选择热播古装剧《宁安如梦》，投放华素片全新TVC广告，注入品牌DNA，将内容和品牌有机结合，借助全媒体整合传播，实现内容与品牌的合力共振，增加传播的广度与深度，逐步解锁华素制药的创新营销方式。</span></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.5440000295639038px; text-align: justify; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.5440000295639038px; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 2px; font-family: 宋体, SimSun; font-size: 16px; box-sizing: border-box !important; word-wrap: break-word !important;">同时，辅之线上梯媒、高铁大屏、抖音、快手、小红书等全媒体、新媒介的大力推广；布局各大线上销售平台，拓展B2C\O2O等各个触点；打造线下品牌连锁优质资源共享等，实现线上线下全面布局，作出全方位立体式的营销攻势，实现品牌影响力最大化。</span></p><p style="text-align: start;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 14px; letter-spacing: 2px; text-align: justify; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br/></span></p><p style="text-align: start;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 14px; letter-spacing: 2px; text-align: justify; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br/></span></p><p style="text-align: start;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 14px; letter-spacing: 2px; text-align: justify; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><img src="/upload/image/202401/10/0401441687.jpeg"/></span><br/></p><p style="text-align: start;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 14px; letter-spacing: 2px; text-align: justify; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br/></span></p><p style="text-align: start;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 14px; letter-spacing: 2px; text-align: justify; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br/></span></p><p style="text-align: start;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 14px; letter-spacing: 2px; text-align: justify; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"></span></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.5440000295639038px; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 16px; font-family: 宋体, SimSun; color: rgb(0, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">中关村科技旗下华素制药，是一家专注于国民身心健康的企业，始终始终秉持<span style="font-family: 宋体, SimSun; font-size: 16px; letter-spacing: 2px; margin: 0px; padding: 0px; outline: 0px; max-width: 100%;">“素心做药，感恩回报”</span>的理念，在口喉健康领域深耕30余年，不断经历，也不断改进成长，其产品涵盖了感冒、消化、心血管、口喉健康、神经系统等多个领域。</span></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.5440000295639038px; text-align: justify; box-sizing: border-box !important; word-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.5440000295639038px; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 16px; color: rgb(0, 0, 0); font-family: 宋体, SimSun; box-sizing: border-box !important; word-wrap: break-word !important;">“华素”这一传统品牌，正在逐渐占领年轻人群的心智，得到越来越多的年轻消费者的认同，在发展中焕发出新的生命力。<span style="color: rgb(0, 0, 0); letter-spacing: 2px; font-size: 16px; margin: 0px; padding: 0px; outline: 0px; max-width: 100%; caret-color: rgb(255, 0, 0); font-family: 宋体, SimSun;">今后，华素制药将继续推出致力于国民身心健康的产品，回报国民对华素制药的支持！</span></span></p><p style="text-align: start;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 14px; letter-spacing: 2px; text-align: justify; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br/></span></p><p style="text-align: start;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; caret-color: rgba(0, 0, 0, 0.9); color: rgba(0, 0, 0, 0.9); font-family: 微软雅黑, "Microsoft YaHei"; font-size: 14px; letter-spacing: 2px; text-align: justify; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><br/></span><br/></p>